For companies

Your company, in Bootstrapped Books

Bootstrapped Books publishes sponsored and authored articles from companies with something useful to tell its readers. Every piece is reviewed by our editors before it runs, and advertising is declined.

See prices and book

Placements are booked through Dayside Media at dayside.media.

What we cover

Running a company on its own revenue: cash discipline, pricing for profit rather than growth, paying yourself, and the trade-offs of refusing outside money.

Numbers, or it did not happen. A pricing change is written up with what it did to churn, a growth tactic with what it cost, and any month called good has the figures beside it. Nobody here has a board to impress or runway to burn, so writing that flatters instead of informing gets no traction.

That makes it a straightforward place to sell something that genuinely pays for itself. These readers spend their own money and keep what works for years — but they read closely first, and showing the arithmetic will do more than any discount.

A placement here works the way the rest of the publication does — by being checkable. An article that shows what something costs, what it replaced and what it did to a number will be read by people who run those numbers weekly and recognise honest ones. It stays in the archive against the searches these readers repeat every year at renewal, and it reaches an audience that changes tools rarely but, once convinced, keeps paying for a very long time.

Questions that bring readers here

best bookkeeping software for a small business
when should we hire a controller instead of a bookkeeper
how do I take card payments cheaply
best accounting stack for a multi-entity company
who builds websites for small firms
how do we shorten our monthly close
what insurance does a small business need
who does revenue recognition for SaaS
how to hire the first employee

Sections of Bootstrapped Books

Cash: Runway, reserves, and reading the bank balance.
Growth: Growing at the speed the revenue allows.
Paying Yourself: Owner pay, tax, and taking money out of the business.
Pricing: Pricing for profit, not for market share.

The two ways to publish here

Both are written for Bootstrapped Books's readers, reviewed by its editors before they run, and stay on bootstrappedbooks.com permanently. The difference is how the page is labelled.

Carries a sponsored label, at the top of the page
Declined and refunded if it reads as advertising

Authored

No paid label: it runs as editorial, in the section that fits
Held to the same bar as the desk’s own work, or it does not run

What a placement gets you

A page that stays
2 indexed pages on bootstrappedbooks.com — one per language, each a permanent URL in the archive and the feed.
In the section that fits
Your article runs in Cash, Growth, Paying Yourself or Pricing, beside the newsroom’s own work on the same subject and in the same format.
Reviewed before it runs
The Bootstrapped Books editors check the claims and decline anything that reads as advertising — refunded in full. That review is what makes a placement here worth citing.

Get your company into Bootstrapped Books